Skip to product information
1 of 4

Foundation | Styling Cream

Foundation | Styling Cream

Regular price $42.00 USD
Regular price Sale price $42.00 USD
Sale Sold out

Effortless Style, Every Day

Transform your hair routine with Foundation, the ultimate styling cream for achieving effortless, natural looks. Lightweight yet effective, Foundation gives you the confidence to take on your day with hair that feels as good as it looks.

Why You’ll Love It:

  • Soft, Natural Hold: Keeps your style in place without stiffness. Low - Medium hold.
  • Healthy Hydration: Avocado Oil, Coconut Oil, and Aloe Vera nourish and protect.
  • Clean & Performance-Driven: Non-toxic ingredients, crafted for results. Water soluble, with an invisible feel.
  • Refreshing Finish: Lightly scented with natural Eucalyptus for a subtle, sophisticated touch.

The Foundation for Confidence:
Whether you're heading to a meeting, a date, or just showing up for yourself, Foundation is your secret to hair that moves with you.

Lay the foundation for your best hair yet.

How To Use

Foundation is incredibly versatile, working beautifully in both wet and dry hair.

In damp hair (to be air-dried): Apply a small amount to towel-dried hair for frizz control and enhanced texture. Saturate hair evenly with foundation. As your hair dries, it will feel soft and defined without any crunch or stiffness.

In damp hair (to be blow-dried): Work the product through towel-dried hair before blow-drying to achieve a soft, natural hold with effortless control. Saturate hair evenly with foundation. This method provides structure and a bit of volume while keeping hair touchable and free-flowing.

For added longevity: Once your blow-dried style is set, apply a small amount more to lock in a natural, long-lasting finish without heaviness.

In dry hair: When applied to dry hair, Foundation acts as a subtle enhancer, bringing out your natural texture and pattern with light control and definition. Saturate hair evenly with foundation. It’s a way to refine your look without feeling like you have product in your hair.

No matter how you use it, Foundation never leaves a sticky or dirty residue. Your hair remains touchable, and when you run your hands through it, you won’t feel like you’re wearing product—just better hair.

Ingredients

Water, Maltodextrin / VP copolymer , Cetyl Alcohol, Stearic acid, Glycerin, Glyceryl Stearate, Glyceryl Stearate SE,  Persea Gratissima (Avocado) Oil, Aloe Barbadensis Leaf Juice,  Cetearyl alcohol, Caprylic/Capric Triglyceride, Cocos Nucifera (Coconut) Oil, Glycerin (and) Aqua (and) Urtica Dioica (Nettle) Leaf Extract, Cetearyl Alcohol (and) Behentrimonium Methosulfate, polysorbate 20, Phenoxyethanol (and) Ethylhexylglycerin, Carbomer, Tocopherol, Hydrogenated Lecithin, Eucalyptus Citriodora Oil, Sodium hydroxide. 
View full details